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Unlock Your Product’s Potential: Experience Game-Changing Beauty Product Education
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Our talented team understands the nuances of infusing beauty product marketing with instructional design. We deliver high quality education solutions with cutting-edge innovation and capabilities.
Let us help you optimize business performance by delivering engaging and effective product education. Our services enable a more competent sales force, and improved product understanding aamong retailers, distributors, and salon professionals.
Genius Consulting
Integrating product personas and ingredient stories with curriculum design to create branding impressions that stick. Let us help you tell your product branding story so that it resonates with your target audience in a relatable way.
Genius Labs
Optimizing robust technology solutions to deliver product training courses to geographically scattered teams. Platform includes web-based and ‘live’ training, with integrated coaching, and mobile refresher courses for targeted learning .
Genius Training Analytics
Providing full visibility to learning data for improved ROI, using a powerful analytics engine to identify development areas while capitalizing on powerful ideas to improve mastery and learning efficacy.
Vision
We envision a future where every beauty industry product manufacturer achieves excellence through transformative product education practices.
Mission
To empower 100 beauty product manufacturers worldwide through innovative product education solutions that leverage product marketing genius, technology, crowd sourcing, and analytics.
We collaborate with Marketing, Education, and Distribution teams to help you evangelize the product experience.
Productive Narrative
Refine your product narrative to create a compelling and effective story that captivates your target audience. Our Consultants will help you craft a story that encapsulates “social proof” to build trust and credibility that drives customer engagement and conversion.
Product Persona
Our Product Managers help you create an ingredient story that captures the imagination and curiosity of your customers. Leveraging curated descriptive language to evoke sensory experiences and emotions creates a luxurious experience and stronger levels of adoption.
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Curriculum Design
Our Curriculum Designers help you explain how product ingredients work synergistically to deliver results. Incorporating brand ethos and positioning with the product persona ensures consistency with your overall brand messaging and visual identity.
Our cutting edge technology and social research allow us to explore and test new ideas gathered from learner feedback. Our aim is to foster creativity, encourage exploration, and uncover potential breakthroughs for product development - all in the spirit sustained innovation.
Genius LMS
Genius AI
CrowdGenius
Outsource your product education with our Genius Learning Program. Experienced facilitators, flexible curriculum delivery and engaging micro- learning apps help make information easier to digest by delivering lessons in bite-sized form. Our training delivery has saved our clients up to 60% in training costs, and are delivered in a fraction of the time as traditional client training.
Our AI-powered Education Program revolutionizes personalized training (in multiple languages), automates administrative tasks, and provide real-time feedback and targeted refresher training. Our LMS algorithms adapt curriculum difficulty for each learner, facilitating progress and mastery of product knowledge.
We collaborate with beauty educators to address challenges like Net Zero, Greenwashing, Mental Health and Social Media, and Diversity, Equity, and Inclusion. Crowdsourcing initiatives harness collective intelligence to generate high-quality ideas and content that advance our industry, supporting the Urban Genius Vision and Mission.
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Our cutting edge technology and social footprint allow us to explore and test new ideas gathered from learner feedback. Our aim is to foster creativity, encourage exploration, and uncover potential breakthroughs for product development - all in the spirit of innovation.
Leverage Analytics to Unlock Value
Use Business Insights to Increase Brand Value
Zero Trust Network
Our LMS provides analytics that helps businesses improve their products and services. By examining customer feedback, training data, and market data, beauty companies can identify areas for improvement and innovation. Analytics driven insights enable companies to enhance their offerings, tailor them to customer needs, and stay ahead of competitors.
Increase brand value by understanding distributor preferences, market trends, and the competitor landscape. These insights can guide marketing strategies through product enhancements, and customer experiences that align with customer needs. By leveraging data-driven insights, beauty companies can create compelling brand messages that lead to increased brand loyalty, customer satisfaction, and higher brand value.
Your data is safe with us. We deploy a Cloud security network with continuous verification and authentication, where access to resources and data are strictly controlled and monitored 24X7. Data breaches for our endpoint network is safeguarded by encryption to ensure data protection and privacy. To learn more, click here.
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Professional Experts
Access to professional Educators with advanced expertise in Instructional design, beauty product education, retail supply chain, and technology solutions.
Value Play
Lower labor cost and increase productivity by outsourcing Education to a managed service provider with scalable strategies that help you tap into new markets with speed.
Global Solutions
We help you facilitate and design training curriculum for sales, retail, and distribution teams in multiple languages and cultural contexts.
Quality You Trust.
Test our curriculum designs for 14 days before paying, except for a small set up fee.
“From lowering labor costs to increasing productivity, outsourcing product education is a great way to take pressure and stress off your regular employees while ensuring the work gets done by qualified professionals.”
Cincy chic, 2023
The beauty industry generates over $100 billion in revenue worldwide, with North Asia representing around 35% of the global beauty market.
“Growing demand has pushed companies to explore new methods of product education.”
Data analytics is integral in helping analytics companies decide on their product marketing and education campaigns to improve the customer experience.
Data Analytics in the Beauty Industry, A. Zhang (2022)
section 1.2
Tech enters the world of beauty
According to a recent study by Forrester, 77% of consumers have chosen, recommended,, or paid more for a brand that provides a personalized service or experience.
We measure learner development through visual authentication, applied learning, Experience API, Quizzes, and training impact.
Learner Performance and Trends
We collect pre-training, and post training feedback from Learners to measure training effectiveness. Feedback helps identify friction points and to provide better learning paths and Help content.
Feedback & Survey
We use cost-benefit analysis to map impact data to tangible monetary benefits and a set of intangible benefits. Education Managers can use this data as hard evidence to prove the value of training.
Spend Analytics
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Let’s start the conversation about how Urban Genius can boost your business.
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